Retivo Documentation
AI-powered customer success platform — documentation and API reference
Retivo is an AI-powered customer success platform that helps you retain and activate users automatically. Send product events from your app, and Retivo evaluates each user's lifecycle stage, activation progress, and risk level to deliver personalized interventions across email, in-app messages, and webhooks.
Whether you're a product engineer adding Retivo to your app or a platform team routing events from Segment or PostHog, the integration is the same: events in, intelligent interventions out.
How It Works
- Track events — Send user activity from your app via the SDK, API, or a connector (Segment, PostHog, Mixpanel).
- AI evaluates — Retivo matches users against your playbooks, scores risk, and decides the best action with confidence scoring.
- Deliver interventions — Personalized messages reach users via email, in-app widget, or webhook to your backend.
Documentation
Quickstart
Send your first event and see Retivo in action — two paths for SDK and connector integrations.
SDK Reference
JavaScript SDK for event tracking, user identification, and real-time messaging.
API Reference
REST API for tracking, playbooks, interventions, analytics, and admin controls.
Widget
Drop-in React component or CDN script for in-app intervention messages.
Webhooks
Receive intervention data via signed HTTP callbacks to your backend.
Connectors
Import events from Segment, PostHog, and Mixpanel without changing your tracking code.
MCP Integration
Connect AI assistants like Claude and Cursor to Retivo via the Model Context Protocol.
Concepts
Test mode, RBAC, rate limits, opt-out, and dry-run.